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traffic and lack of interest in women's apparel. dana tulsi and courtney reagan join us this morning. good morning to both of you. >> good morning. >> dana, it's been said when the retailer who has shirtless models has trouble bringing in young women, there's a problem. what is going on? >> i think it's a broader problem than just abercrombie. the teen environment this year for back to school can't comp the color denim of last year and doesn't have enough newness in the tops business to drive traffic. while traffic is weak, the month of july was also very sluggish, too. we're going to need the rest of august and september in order to sell through these products. but products are a challenge and traffic is a challenge. >> court, some are arguing they just stuck with their old look for too long and that look is not as relevant as it used to be. >> and a lot of consumer surveys of these teen panels both out of piper jaffrays and jeffreys had a lot of teens saying abercrombie just isn't cool anymore. whats my little sister wears, i'm over it. they like names like urban outfitters, perhaps a co
disrupting how television is being produced. dana brunetti joins us here at post 9. it's a treat for me because this show is a personal obsession of mine. it's good to have you, dana. >> thanks for having at the. >> how much did the emmy's change the game? >> it made history. it's the first time a show like that has ever been nominated for an emmy. when we set it up at netflix, we sort of assumed we wouldn't be eligible, but the industry came around as we went into production. it's a big game changer as far as being nominated and recognized by the industry as that's a viable means for quality content to get to an audience. >> can you talk about the original pitch meetings? because netflix hadn't done anything like this before and even they said what a massive bet this was for them. there were worries about the distribution models, worries about letting all the episodes float at once, losing that sort of weight, that drip, drip, drip that dramas have lived off for decades. >> as far as releasing them ought al once, we've seen a lot of the drips. a lot of people are still discovering the
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